McLaren and Gulf Oil International Ltd have today announced a multi-year strategic partnership that will see Gulf, one of the most iconic brands in the world, partner with world-famous luxury supercar company McLaren Automotive and the McLaren Racing team.

The partnership reunites two renowned brands that have a long-standing and successful history together and symbolizes a united ambition to use both brands’ innovation and class-leading capabilities to refine a winning formula, both on the track and on the road.

Gulf’s link with McLaren started in 1968 and continued until the end of the 1973 season, with Gulf and McLaren enjoying success in both Formula 1 and the Can-Am series, in which the partnership won over 40 races. The partnership was then renewed at the Le Mans 24 Hours in the 1990s, with the famous McLaren F1 GTR running in Gulf colors throughout the decade.

A globally recognized and trusted brand, Gulf’s instantly recognizable orange disc is now synonymous around the world with high-quality products, innovation, and technical excellence, aligning directly with key McLaren attributes.

From 2021, Gulf will become the preferred lubricant supplier to McLaren Automotive, with all cars to be filled with Gulf Oil and fuel optimized for high-performance engines.

Gulf branding will also be displayed at McLaren Automotive’s PURE customer events that take place around the world, at retailers, and on the team kit.

In addition, a small and exclusive number of customers will be given the option to have their McLaren supercar hand-painted by McLaren Special Operations, the firm’s bespoke division, in Gulf liveries and colors which echo the famous F1 GTR Le Mans car that raced in the 1990s.

To launch the partnership, the Gulf brand will be integrated into the McLaren Formula 1 team from the British Grand Prix 2020 on Friday 31 July – Sunday 2 August. The logo will be represented by McLaren F1 personnel throughout the 2020 F1 season, including via race drivers Lando Norris and Carlos Sainz and the McLaren pit crew. Gulf branding will also appear on the engine covers and wing mirrors of the McLaren MCL35 race cars.

“It’s great to be able to welcome back Gulf after a long historical association which has seen the name adorn many McLaren road cars and race cars over the years. McLaren has a rich history of working with class-leading partners and we’re delighted to continue this trend via our renewed partnership with Gulf. Like McLaren, the Gulf name is synonymous around the world with technical excellence and innovation and the excitement of going racing and motoring.

“Every supercar will have Gulf fuel and lubricants when it leaves the McLaren Production Centre and I know our customers will be thrilled to be able to work with our in-house bespoke team on the option of being one of the few to be able to personalize their McLaren supercar in the iconic Gulf livery.”Mike Flewitt, Chief Executive Officer, McLaren Automotive.
“This is a very exciting partnership that brings the Gulf brand back into elite motor racing. The history books are full of remarkable tales that tell of what Gulf and McLaren have achieved in the past. Now we are together once more to write the next chapter of this unique partnership.

“We’re proud to be working alongside a brand that shares our future aspirations and our ambition for innovation both on the road and on the track. We look forward to working together and developing both Gulf and McLaren’s class-leading capabilities further.”Mike Jones, Chief Executive Officer, Gulf Oil.

“We’re delighted to welcome Gulf back to McLaren and reunite two iconic brands back together in a new and exciting partnership. Gulf is part of McLaren’s history and is well-known for its innovation and technical excellence in the industry, which aligns with McLaren perfectly. We are looking forward to starting our partnership together this season.”Zak Brown, Chief Executive Officer, McLaren Racing.

L-R - Mike Flewitt - McLaren Automotive CEO, Mike Jones - Gulf Oil International Ltd CEO, Zak Brown - McLaren Racing CEO, Lando Norris, McLaren Racing driver

January 27, 2021

GMC HUMMER EV Teams Up for Off-Road Extreme E Racing Series

GMC announced today a new multiyear sponsorship with Chip Ganassi Racing for the team’s first electric racing venture in the inaugural Extreme E season in 2021. CGR’s 550-horsepower electric SUV, which features a unique grille, graphics, and bodywork, was inspired by the GMC HUMMER EV, the world’s first all-electric supertruck.

January 26, 2021

Repeating History by Preserving, Restoring and Sharing Historic and Authentic Race Cars on Track

For years, old race cars were just that. Forgotten machines relegated to museums, private collections, left covered in dusty garages, and even tucked away in barns. There wasn’t a calling to keep them running nor was there a suitable venue to safely exercise them.

January 25, 2021

2021 Porsche Panamera Turbo S sets production sedan benchmark

Atlanta, Georgia. The new 2021 Porsche Panamera Turbo S has taken its latest step as it demonstrates its capabilities on demanding courses around the world. After achieving a then-record lap at Germany’s Nürburgring Nordschleife before its official unveiling late last year, the Panamera Turbo S traveled to Porsche Cars North America’s home and on to its local track – Michelin Raceway Road Atlanta to set a benchmark lap time of 1 minute and 31.51 seconds. PCNA enlisted professional race car driver Leh Keen to showcase the significantly enhanced driving capabilities of the new Panamera on the 2.54-mile race track in November.

January 24, 2021

New tasks for Bugatti Head of Technical Development

Divo, Centodieci, Chiron Pur Sport, as well as the development of the world record-breaking Chiron Super Sport 300+2 and the technically extreme Bolide2 concept car: the list of sensational hyper sports cars from Bugatti that have been developed under the direction of Stefan Ellrott as Member of Bugatti’s Executive Board and Head of Technical Development is very long indeed. From February, the outstanding engineer will take on new responsibilities as Chief Technology Officer (CTO) for Compact Vehicles at the brand Volkswagen Passenger Cars. Until further notice, Gregor Gries, previously Head of Powertrain Development at Bugatti, will take charge of the Technical Development department at Bugatti.

January 23, 2021

McLaren Automotive delivers 1,000th new vehicle in Canada

Luxury supercar maker McLaren Automotive has retailed its 1,000th new vehicle in Canada, less than a decade after the brand first opened its doors in the country in 2012.

The 1,000th unit, an Onyx Black 2020 720S Coupe, neatly mirrors the first McLaren delivered in Canada, a Black 2012 McLaren 12C. Both were delivered from McLaren Toronto, the country’s first McLaren retail point.

January 22, 2021

Goodguys Rod & Custom Association names Kahn Media agency of record

Goodguys Rod & Custom Association, the organizer of America's premier hot rod and custom car events, has announced that Kahn Media will exclusively represent the automotive event producer as its Agency of Record. Kahn Media will use its public relations, social media, and digital marketing expertise to expand consumer awareness of the Goodguys organization and the 19 events it is hosting around the United States in 2021.

January 21, 2021

Volkswagen to end production of Golf for U.S. market

Volkswagen of America announced today that the critically-acclaimed Volkswagen Golf ended production for the U.S. market last week. Volkswagen expects that the model year 2021 Golf models built at the Puebla, Mexico plant will sustain sales of the affordable, European-designed hatchback through year-end. The Golf family name will carry on in the model year 2022 with the introduction of the all-new Mk 8 Golf GTI and Golf R, arriving this Fall.

January 18, 2021

The driving force behind the Flying Spur V8

The new Flying Spur V8 builds on Bentley’s more than 60-year tradition of using cross-plane V8 engines. The V8-powered Flying Spur offers a characterful engine note, greater range between fuel stops, and a reduction in CO2 emissions – while still offering breath-taking performance. This unlikely combination has been achieved by using the latest engineering knowledge and technology.

January 17, 2021

Bugatti Chiron Pur Sport – Delivery to Customers begins

Molsheim/ Greenwich, 15 January 2021. 2021 begins with the world's first delivery of a Bugatti Chiron Pur Sport1 in the USA. Bugatti Greenwich, the official dealer partner of the French luxury brand, recently handed over to its customer the keys to happiness. "Bugatti of Greenwich is honored to have delivered the world’s first Bugatti Chiron Pur Sport to a very valued and loyal client. A long time Bugatti aficionado who now holds the keys to the purest Bugatti ever made," says Evan Cygler, Sales Manager Bugatti Greenwich.

January 16, 2021

Huber pays homage to the Lamborghini Aventador and reveals the ERA

Huber is a bespoke coachbuilder based in the United Arab Emirates with an international audience of supercar owners who seek excellence and world-class quality when it comes to reﬁning their vehicles.

Entitled ‘Era’ to mark ten years of the Lamborghini Aventador, and to pay homage to the end of its production, the team has focused on creating a new kind of aero package that pays homage to the original Aventador DNA. The Huber Era aspires to usher in a new way that automotive design thinks about the aftermarket.

GULF PARTNERS WITH McLAREN TO ANNOUNCE MULTI-YEAR PARTNERSHIP

McLaren and Gulf Oil International Ltd have today announced a multi-year strategic partnership that will see Gulf, one of the most iconic brands in the world, partner with world-famous luxury supercar company McLaren Automotive and the McLaren Racing team.

The partnership reunites two renowned brands that have a long-standing and successful history together and symbolizes a united ambition to use both brands’ innovation and class-leading capabilities to refine a winning formula, both on the track and on the road.

A globally recognized and trusted brand, Gulf’s instantly recognizable orange disc is now synonymous around the world with high-quality products, innovation, and technical excellence, aligning directly with key McLaren attributes.

From 2021, Gulf will become the preferred lubricant supplier to McLaren Automotive, with all cars to be filled with Gulf Oil and fuel optimized for high-performance engines.

Gulf branding will also be displayed at McLaren Automotive’s PURE customer events that take place around the world, at retailers, and on the team kit.

In addition, a small and exclusive number of customers will be given the option to have their McLaren supercar hand-painted by McLaren Special Operations, the firm’s bespoke division, in Gulf liveries and colors which echo the famous F1 GTR Le Mans car that raced in the 1990s.

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