DEARBORN, Mich., July 13, 2020 – Ford Motor Co. will discuss with BofA Securities the return of its famed Bronco brand and the launch of an all-new family of rugged, off-road Bronco vehicles on Friday, July 17.
The call, hosted by BofA’s John Murphy, will feature:
Jim Baumbick, vice president of Enterprise Product Line Management
Mark Grueber, U.S. Consumer Marketing Manager, and
Lynn Antipas Tyson, executive director of Investor Relations
The Ford team will provide details about the all-new Bronco family of vehicles, the only domestic brand of SUVs with 4x4 drivetrains as a standard feature. Ford has developed the new series of off-road vehicles to meet and anticipate needs of and create new experiences for the large group of customers who want rugged utilities, a part of the market where Ford does not currently have a presence.
The new models will contribute to further realization of Ford’s multi-year strategy to accelerate the frequency with which its products are refreshed.
Ford will reveal its all-new Bronco models on Monday, July 13, at 8:00 p.m. EDT across Disney-network channels National Geographic, ESPN and ABC as the Bronco reservation system opens. Participants can also watch a video of 2021 Bronco Family World Premiere available on shareholder.ford.com on July 13, at 8:00 p.m. EDT.
