12 Mar 2020
McLaren Automotive is multiple winners of this year’s iF DESIGN AWARD with two successful products
Bowers & Wilkins shares accolades for innovative audio systems designs fitted to McLaren Speedtail and McLaren GT cars
McLaren Automotive and Bowers & Wilkins’ world-renowned audio system designs have been recognized at this year’s iF DESIGN AWARD. The McLaren Speedtail and the McLaren GT audio installations both won in the Product discipline of the Car Audio category.
The iF DESIGN AWARD is organized annually by Hannover-based iF International Forum Design GmbH, the world’s oldest independent design organization. Both winning products faced intense competition with 7,298 entries submitted from 56 countries.
The Bowers & Wilkins Audio System in the McLaren Speedtail won over the 78-member jury, which consisted of independent experts from across the globe. It was commended for its tailor-made grilles that seamlessly integrate into the car’s interior. The engineering team at Bowers & Wilkins worked with McLaren’s own engineers to create this one-of-a-kind, world-beating audio system which features the first ever central driving position to benefit from Bowers & Wilkins audio. In addition to the exquisite design elements the system incorporates cutting-edge speaker technology including Diamond dome tweeters and Continuum midrange drivers.
The Bowers & Wilkins Audio System in the McLaren GT features a custom new grille design that is perfectly integrated into this exceptional grand tourer’s interior, in which technology and modern craftsmanship share equal prominence. Like the Speedtail, the system also uses high-end loudspeaker technology such as Aramid Fibre, which was selected for its robust nature, responsiveness and tonal qualities.
Rob Melville, Design Director, McLaren Automotive